Using Social Networks to Influence Travel and Hospitality Bookings

Did you know that every Facebook fan equals 20 additional website visits? Or that one billion restaurant visits are influenced by online marketing? Social networks are easily accessible, powerful and often free tools that greatly impact the tourism industry. Use the infographic below, from Hospitality Net, as a handy guide to social networking in the travel and hospitality industry to start driving social traffic to your site!

Using Social Networks to Influence Travel and Hospitality BookingsMonetate Marketing Infographics

Customer Service Training, Showers and Daily Rituals

A shower is much like customer service

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prepare for the entire week. In the same way, one large dose of customer service training won’t cut it for the whole year.

This article by Forbes gives tips on how to stay fresh and incorporate customer service training into a daily routine.

Four Keys to Killer Customer Service

Customer service skills can make or break a company. This article by Time points out that bad customer service can kill a

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are three groups of people who determine who will do business with you.

1. People at your company with whom customers interact
2. People whom customers know in real life
3. People whom customers know and trust online

If any of

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these sectors practice bad customer service, it could be your competition that receives the extra business. Read the article to discover four keys to exceptional customer service that will leave your business booming and your customers happy.

Create A Welcoming Environment

Creating a warm, inviting environment makes customers feel right at home and encourages them to linger a little longer. Think about some of your favorite places to eat, drink or shop. There is a very successful boutique in Little Rock that offers complimentary hot coffee on a side table near the front door; it’s always a welcome sight for customers, especially when the weather is cold.

This article addresses the Top 10 Things to Make

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Your Customer Feel Welcome. Here they are in brief detail, and, best of all, they’re all free to you:

Smiling in Person
A small but important gesture, a smile is a first impression that goes a long way.

Smiling on the Phone
A bright, upbeat tone in your voice can help customers respond positively.

Store Appearance
This includes the parking lot and, of course, the storefront. Make a habit of tidying up

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Employees on Breaks
Offer employees a place of their own to take breaks, so your customers don’t get confused about who is available and who is not.

Electronic Welcome
If your business is Web-based, ask visitors to sign up for your e-newsletter. Send them a simple welcome message, and invite them to come back again.

Addressing by Name
If you have the opportunity to address a customer by name, whether in person, on the phone or via email, do it. A personal touch makes for a memorable experience.

Focus on Customer
Pay attention when a customer

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is speaking to you. Avoid unnecessary distractions in order to truly listen to their needs.

Personalize Your Communications
When possible, learn something about your customer, and use that newfound connection when applicable.

Say “Thank You”
This is another big one! Thank each and every customer at the end of a transaction or communication.

Keep Communicating
Make an effort to continue the dialogue with your customers even when they are not buying from you. Send brief emails or mail postcards about new products or promotions.

2014 Community of the Year

Siloam Springs was named Welcome to Arkansas Community of the Year at the 40th Annual Governor’s

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Arkansas Tourism Director Joe David Rice presented the award to Siloam Springs Chamber of Commerce President Wayne Mays, Co-Chair Christina Drake and Welcome Center Manager Betty Ross, who accepted a plaque on behalf of the community.

Group With Award
Left to Right: Wayne Mays, Scott Sudduth, Christina Drake, Betty Ross, Joe David Rice

“Siloam Springs has vigorously implemented Welcome to Arkansas principles and additional training opportunities,” Mays said of Siloam Springs’ involvement in the program, “Locally certified trainers now host biennial Welcome to Arkansas training sessions for our front-line personnel, and have created a powerpoint for these presentations that features photos and information about

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these points of interest to take training attendees on a ‘virtual tour’ of Siloam Springs’ best attractions.”

“We have taken the principles of the Welcome to Arkansas program to heart, and have used it as a leading development tool for furthering tourism and quality

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Three communities were nominated for the honor, including Siloam Springs, Batesville and Clarksville.