Welcome to Arkansas Secret Shopper Report

The 2015 Welcome to Arkansas Secret Shopper Program took place in June and July. Communities in each of our Destination Marketing Areas (DMAs) were visited, for a total of 20 communities and 43 locations. How well was the local segment of the Arkansas Tourism Industry able to promote area attractions? Check out this article, published by Talk Business & Politics for the answer.

Customer Service: More Important Than You Think

What is customer service? According to this article, it is the element of business transaction that will surpass price and product by the year 2020 – That’s probably because 82% of customers polled stopped doing business with a company because of a bad customer service experience. High-quality customer service holds the power to improve any brand, including Arkansas’s. An article with just 25 statistics may hold the power to change the way you interact with your guests.

Using Social Networks to Influence Travel and Hospitality Bookings

Did you know that every Facebook fan equals 20 additional website visits? Or that one billion restaurant visits are influenced by online marketing? Social networks are easily accessible, powerful and often free tools that greatly impact the tourism industry. Use the infographic below, from Hospitality Net, as a handy guide to social networking in the travel and hospitality industry to start driving social traffic to your site!

Using Social Networks to Influence Travel and Hospitality BookingsMonetate Marketing Infographics

Customer Service Training, Showers and Daily Rituals

A shower is much like customer service training: you need it daily, and you can’t take one long shower to prepare for the entire week. In the same way, one large dose of customer service training won’t cut it for the whole year.

This article by Forbes gives tips on how to stay fresh and incorporate customer service training into a daily routine.