Creating a warm, inviting environment makes customers feel right at home and encourages them to linger a little longer. Think about some of your favorite places to eat, drink or shop. There is a very successful boutique in Little Rock that offers complimentary hot coffee on a side table near the front door; it’s always a welcome sight for customers, especially when the weather is cold.
This article addresses the Top 10 Things to Make Your Customer Feel Welcome. Here they are in brief detail, and, best of all, they’re all free to you:
Smiling in Person
A small but important gesture, a smile is a first impression that goes a long way.
Smiling on the Phone
A bright, upbeat tone in your voice can help customers respond positively.
This includes the parking lot and, of course, the storefront. Make a habit of tidying up during downtime.
Employees on Breaks
Offer employees a place of their own to take breaks, so your customers don’t get confused about who is available and who is not.
If your business is Web-based, ask visitors to sign up for your e-newsletter. Send them a simple welcome message, and invite them to come back again.
Addressing by Name
If you have the opportunity to address a customer by name, whether in person, on the phone or via email, do it. A personal touch makes for a memorable experience.
Focus on Customer
Pay attention when a customer is speaking to you. Avoid unnecessary distractions in order to truly listen to their needs.
Personalize Your Communications
When possible, learn something about your customer, and use that new found connection when applicable.
Say “Thank You”
This is another big one! Thank each and every customer at the end of a transaction or communication.
Make an effort to continue the dialogue with your customers even when they are not buying from you. Send brief emails or mail postcards about new products or promotions.